Arcade Fire's hotly anticipated new album Everything Now is out today! Led by husband and wife Win Butler and Régine Chassagne, the Canadian indie rock outfit burst onto the scene with the masterful 2004 release Funeral. The album featured the arena-ready anthem "Wake Up" and garnered heaps of critical praise including being named the second best album of the 2000s by Pitchfork, topped only by Radiohead's Kid A. The band’s second album, 2006's Neon Bible, helped the band reach worldwide audiences, including a performance on Saturday Night Live. With 2011's The Suburbs, the band reached even greater heights, winning the Grammy for Album of the Year.
The band's sound changed considerably with 2013's Reflektor. Produced with the help of James Murphy of LCD Soundsystem, the band embraced more electronic and disco sounds. During this time the group produced the score to Spike Jonze's Oscar winning film Her earning a nomination for Best Original Score in the process.
Everything Now is a continuation of the sounds that the band experimented with on Reflektor. In the lead up to the album's release the band has engaged in fun acts of viral marketing. This includes writing a parody album review and creating fake products such as My Body is a Cone, a fake Ben and Jerry's ice cream flavor, and a USB Fidget Spinner containing the album.